About: Ecair is a Paris-based fintech that finances the energy transition, funding renovation and renewable energy projects so that they make economic sense for construction companies. The GTM Lead launches Ecair’s new financing products, from framing the launch through distribution and on to measuring adoption.
Missions
- Frame each product launch: target audiences, value propositions and fit with company goals.
- Define the distribution strategy, choose channels and coordinate roll-out with RevOps.
- Run launches as cross-functional projects across Product, Sales and Operations, keeping to timelines.
- Anticipate dependencies and risks, and secure any partnerships needed.
- Set success metrics, track adoption and recommend adjustments.
- Hand positioning over to Product Marketing for sales enablement.
Profile
- 5–7 years in Product Marketing or GTM roles at B2B start-ups or scale-ups, or in strategy consulting.
- A track record of end-to-end product launches with measurable adoption.
- Analytical, data-driven approach to decision-making.
- Experience leading cross-functional projects with autonomy.
- Rigorous execution and commitment to Ecair’s energy transition mission.
