The Salesforce Marketing Cloud Functional Lead will act as the operational and technical expert responsible for overseeing our pharmaceutical client’s strategic development and day-to-day management of the Salesforce Marketing Cloud (SFMC). The role is crucial in supporting the business and brands in executing effective marketing programs and customer journeys.

Key Responsibilities:

1. Operational Excellence: Served as the key functional lead for all SFMC initiatives, ensuring programs are executed timely and efficiently.
2. Strategic Alignment: Work closely with business units and brand teams to develop and implement SFMC campaigns that align with strategic objectives.
3. Technical Implementation: Led the setup, configuration, and deployment of SFMC programs, ensuring alignment with business requirements.
4. Compliance and Data Management: Work closely with legal and compliance teams to ensure all programs adhere to industry regulations and data protection laws.
5. Brand Support: Provide day-to-day operational support to brand teams, facilitating the successful execution of marketing initiatives.
6. Training and Enablement: Train and enable internal teams to utilize SFMC effectively.
7. Performance Monitoring: Monitor and analyze campaign performance to provide actionable insights and recommendations.
8. Collaboration: Collaborate with cross-functional teams, including creative, data analytics, and technology, to enhance SFMC capabilities.
9. Vendor Liaison: Act as the point of contact for Salesforce representatives and third-party vendors to ensure the smooth functioning of the platform.

Required Qualifications:

• Bachelor’s Degree in Marketing, Computer Science, or a related field.
• Mandatory: Salesforce Marketing Cloud Certification.
• Minimum of 5 years experience in digital marketing with a focus on operational roles, preferably in the pharmaceutical industry.
• Strong understanding of pharmaceutical industry regulations and compliance requirements.
• Exceptional organizational and project management skills.
• English is a must. Any other languages are a plus.
• Pharma experience is a plus
• Agency experience prefered

Behaviour-Based Skills:

1. Strategic Thinker: Can understand business objectives and translate them into Salesforce Marketing Cloud programs.
2. Detail-oriented: Exceptional attention to detail, especially when implementing complex campaigns.
3. Compliance-Minded: Understanding the importance of adhering to industry regulations and data protection laws.
4. Team Player: Ability to collaborate effectively with cross-functional teams, including marketing, legal, and IT departments.
5. Proactive: Takes the initiative to identify challenges and opportunities and acts on them.
6. Strong Communicator: Excellent written and verbal communication skills, capable of presenting complex data and strategies to non-technical stakeholders.
7. Adaptable: Able to quickly adapt to new technologies and changes in the regulatory landscape.
8. Customer-focused: Always considers the customer experience when designing and implementing campaigns.