About Brevo: Brevo is a CRM and customer communication platform that helps businesses run email, SMS and WhatsApp marketing, sales pipelines, automation and transactional messaging from one place. The company is a certified B Corp. The Marketing Lead sets the marketing vision for the Pro Business Unit and turns it into sustainable growth. The role reports to the General Manager and works with Sales, RevOps, Client Ops and Product. It starts as the unit’s only dedicated marketer, with scope to build a small team.
Missions
- Set the marketing vision, priority segments, positioning and quarterly roadmap for the Pro Business Unit.
- Identify and develop growth opportunities with Sales and Product, including new segments, markets and partnerships.
- Lead demand generation and lifecycle campaigns that create qualified pipeline and improve conversion.
- Align Sales, Product and operational teams around a shared go-to-market plan.
- Manage the marketing budget, measure revenue contribution with RevOps and scale what works.
- Build the processes, tools and team of the marketing function as the business grows.
Profile
- At least five years in B2B marketing, including a Head of Marketing or Marketing Lead role, or equivalent.
- An entrepreneurial mindset and sound commercial judgement.
- Hands-on expertise in demand generation, customer journeys, automation, CRM, segmentation, consent and deliverability.
- Financial and analytical discipline across budgets, pipeline measurement and funnel metrics.
- The ability to identify resource needs and build and lead a small team while staying close to execution.
- Strong messaging and collaboration skills.
- Fluent written and spoken English.
