Marso is looking for a Marketing & Growth Lead to help increase Marso’s visibility, generate commercial opportunities and strengthen its presence across the logistics and robotics ecosystem. You’ll play a key role in shaping how customers, partners, candidates and industry stakeholders discover and engage with Marso.
Responsibilities
Digital Marketing & Growth
- Manage and continuously improve Marso’s digital presence across the website, LinkedIn, and other relevant channels.
- Create and execute marketing campaigns targeting logistics and industrial audiences.
- Monitor performance metrics and optimize campaigns based on data and insights.
- Manage marketing tools and automation workflows to improve lead generation and engagement.
Content & Product Marketing
- Develop compelling messaging around products, customer use cases and operational impact.
- Create marketing materials, customer presentations, case studies and product content.
- Translate complex technical topics into clear business value for operations and logistics leaders.
- Collaborate with technical and commercial teams to showcase customer successes and product developments.
Events & Ecosystem
- Plan and execute Marso’s participation in industry events, conferences, and trade shows.
- Coordinate logistics, communication and content for events.
- Help increase Marso’s visibility within the logistics, supply chain, robotics and industrial technology ecosystems.
Performance & Analytics
- Track marketing performance and report on key metrics.
- Measure campaign effectiveness, website traffic, lead generation and event outcomes.
- Continuously identify opportunities to improve impact and efficiency.
Profile
- 3–6 years of experience in B2B marketing.
- Experience in logistics, supply chain, warehouse operations, industrial technology, automation or robotics.
- Experience marketing technical B2B products or solutions.
- Experience in a startup or high-growth environment.
- Strong execution mindset with a proven ability to turn ideas into action.
- Experience managing digital marketing channels, websites, social media and marketing campaigns.
- Comfortable organizing events, trade shows and customer-facing initiatives.
- Experience in product marketing, content marketing, demand generation or growth marketing.
- Data-driven and familiar with marketing automation, CRM and analytics tools.
- Entrepreneurial, resourceful, and excited by the challenges of an early-stage startup.
