About Alma
Alma is a provider of installment-based payments through a large merchant network, backed by Cathay at Series C. Alma is scaling a unified, data-driven growth engine across Europe (France, Spain, Germany, Portugal, Benelux) and building the next generation of its prospecting, enrichment, routing and nurturing stack across SMB, Mid-Market and Enterprise.
The role
Growth Lead owning the full growth strategy, inbound and outbound, leading a team of two (Growth Engineer and GTM/Growth Outbound Manager). The core mission: build and scale a world-class outbound machine from scratch that can be deployed across all European markets. A leadership role that blends strategic vision, technical depth and a strong bias for execution.
What you will own
- Build the outbound machine from the ground up: strategy across SMB, Mid-Market and Enterprise; repeatable playbooks (target lists, intent signals, sequences, assets) deployable country by country.
- Set up the full technical infrastructure: data sourcing, enrichment pipelines, routing, multichannel sequences and email deliverability (domain warm-up, infrastructure, best practices).
- Integrate AI and automation (Cargo, N8N, Clay) to operate at scale with deep personalisation.
- Define SLAs and success metrics: SQLs, SAL rate, time to first meeting, pipeline contribution.
- Own the SMB inbound funnel improvement: enrichment, sales dispatch, conversion at every stage.
- Build the nurturing framework with the Lifecycle Manager: events, triggers, workflows, content.
- Oversee paid campaigns (LinkedIn Ads, Google Ads), SEO and CRO initiatives.
- Leverage HubSpot and Brevo to increase funnel efficiency.
- Own the 12-month growth roadmap, shared dashboards, monthly and quarterly reviews, and the RevOps/Revenue Marketing budget.
Profile
- Mastery of Cargo, N8N, RudderStack, Clay and SimilarWeb; complex automation workflows across enrichment, routing and alerting.
- Data enrichment expertise (Kaspr, Dropcontact, Hunter, Clearbit/Breeze).
- Multichannel sequencing across email, LinkedIn and cold calling; ABM strategy with scaled personalisation.
- Strong email deliverability expertise.
- Technical edge: web scraping (Phantombuster, Apify, custom scripts), prompt engineering and LLMs for outbound personalisation and ICP scoring.
- Salesforce or HubSpot for pipeline dashboards; SQL for querying marketing and product databases.
- Marketing automation (HubSpot, Brevo) and paid (LinkedIn Ads, Google Ads).
- Leader, builder and owner. You have taken growth hypotheses from 0 to 1 and built systems from scratch, not just optimised existing ones.
- Analytical and curious; always testing the latest tools, AI tricks and automation hacks.
