About La Fourche
La Fourche is a fast-growing French e-commerce player with a clear mission: make organic and responsible food accessible to everyone. Through a membership model, it reduces its margins to offer thousands of organic and sustainable products on average around 20% cheaper than conventional retail. Backed by Heartcore and other leading investors, La Fourche combines a strong private-label range with carefully selected national brands.
Missions
- Define and drive the full offering strategy: budget, assortment, price and margin across a COGS scope of around €70M, ensuring a competitive price positioning for members.
- Lead private-label and bulk product development: product roadmap, calls for tender, supplier development and assortment strategy.
- Own supplier negotiations and pricing policy across the catalog.
- Structure, lead and grow a team of around 13 people (category and product managers) organized into two divisions: Private Label and National Brands, each with a dedicated manager.
- Collaborate with Product, Marketing and Communication teams so that offering decisions concretely serve La Fourche’s members.
Profile
- Recognized leader able to structure, scale and align an expert team in a fast-growing environment.
- Strong background in retail, category management, buying or offering/merchandising, ideally in food, FMCG or e-commerce.
- Deep knowledge of and passion for product, retail and product innovation.
- Solid commercial acumen across assortment, pricing, margin and supplier negotiation.
- People-management experience leading multi-team or multi-division structures.
- Strategic mindset combined with strong operational execution.
