About Swan. Swan is a Paris-based embedded banking provider licensed as an electronic money institution. Its APIs and white-label interfaces let software platforms add business accounts, cards and payments to their own products, and it operates across France, Germany, Spain, Italy and Belgium.
Missions
- Shape the go-to-market strategy across product marketing, brand and content, growth and regional marketing, reporting to the Chief Business Officer.
- Lead the marketing team, including central content, growth and product marketing functions and the local marketing managers, and set priorities and OKRs.
- Strengthen brand positioning in France, Germany, Spain, Italy and Belgium.
- Own content, communications and events across the website, social media and PR.
- Build repeatable demand generation and pipeline growth together with Sales and RevOps.
- Develop partner marketing initiatives with the platforms that embed Swan.
- Own product marketing end to end, from customer insights to launches and sales enablement.
Profile
- Eight or more years in marketing, including at least two years in payments or financial services.
- Experience managing four or more people across different cultures and locations.
- Broad marketing experience spanning growth, brand, content, events and product marketing.
- Structured, execution-oriented and business-driven, with a clear communication style.
- Comfortable working in a hybrid set-up from the Paris office.
