About Wecasa: Wecasa is a home services platform where customers book independent professionals for hairdressing, beauty, massage, cleaning and more. Reporting to the CMO, the Head of Brand defines and drives the brand strategy and leads a 12-person team across brand, design and the in-house studio.
Missions
- Maintain and evolve the brand platform, including positioning, tone of voice, visual identity and narrative.
- Translate the company’s vision and social commitments into a distinctive, credible brand message.
- Track brand awareness, consideration and preference through regular perception and impact studies.
- Design and run multichannel brand campaigns across TV, outdoor, digital, social media and influencers.
- Secure significant partnerships that strengthen the brand’s visibility and credibility.
- Oversee creative production (video, photo, activations) with the in-house studio.
- Own the global communication calendar and keep messaging consistent throughout the year.
- Safeguard the visual and editorial brand guidelines and build tools so every team applies them consistently.
- Lead, coach and grow the creative, design and content team.
- Work with Product, Growth, Customer Care, Operations and HR to deliver a seamless brand experience from service to app.
Profile
- At least eight years of experience in branding or brand marketing, in-house or agency side; advertising agency experience is a plus.
- Experience in fast-moving consumer tech, marketplaces or consumer apps is a strong asset.
- Fluent English and French.
- Strong artistic sense and storytelling skills, combined with decisions driven by business impact and metrics.
- Ability to rally multidisciplinary teams without direct authority and build enthusiasm around a vision.
