About Alcon: Alcon is a global eye care company that develops surgical equipment, contact lenses and eye care products. As E-commerce & Digital Marketing Senior Brand Manager for Contact Lenses, based in Geneva, you will partner with the Director to shape and deliver the international e-commerce and digital growth agenda across priority markets.
Missions
- Shape the international e-commerce and digital growth agenda using consumer, customer, competitive and performance insights.
- Turn strategy into effective market programmes across digital shelf content, retailer and marketplace activation, retail media and search.
- Serve as a trusted point of reference for markets and scale successful practices across priority countries.
- Define KPIs, track performance, assess ROI and attribution, and turn insights into action.
- Steer content strategy across owned platforms, e-retailers and marketplaces, including SEO and AI discoverability.
Profile
- Significant e-commerce and digital marketing experience, including complex multi-market activation programmes.
- Practical expertise in retail media, marketplaces, conversion and online customer journeys.
- Advanced knowledge of paid digital channels, audience strategy, measurement and media effectiveness.
- Strong analytical skills and CRM experience across the customer lifecycle.
