As Head of Growth, you will be responsible for the company’s global acquisition strategy across all our markets (France, Germany, Belgium). Your goal: to generate sustainable, scalable growth that is perfectly aligned with our ambitions.
You will work closely with the CMO, as well as with the sales, content, product, and data teams.
→ Your missions:
Acquisition and strategy
- Lead the acquisition strategy across all our international markets (SEO, SEA, paid social, retargeting, partnerships, referrals, etc.)
- Define key messages and differentiating angles according to targets to fuel more personalised and impactful acquisition
- Manage the overall acquisition budget and ensure optimised allocation by market, channel, and objective
- Continuously monitor trends, tools, channels, and innovative practices in B2B and SaaS growth
Analysis and optimization
- Map our customers’ purchasing journey in each market to identify friction points, opportunities, and conversion levers.
- Establish a test & learn culture to experiment, analyze, and iterate
- Design and monitor management dashboards (traffic, CAC, LTV, conversion, attribution, etc.) to drive performance in real time
- Work on forecasting models to anticipate results and adapt resources and investments
- Make strategic recommendations based on data, field insights, and feedback from local teams
Collaboration & management
- Work closely with the sales, content, product, and data teams to ensure consistency, alignment, and efficiency
- Manage, grow, and structure the growth team (internal, agencies, freelancers) in an international context
- Be proactive in proposing new tools, approaches, and messages to test on our targets
This list is not exhaustive and may evolve depending on the business.
→ Your profile:
- You have at least 5 years of experience in growth marketing or digital acquisition, including initial management experience
- You have proven expertise in SEO, SEA, Paid Social, CRM, and analytics
- You have already worked with tools such as:
- Google Ads, Meta Ads, LinkedIn Campaign Manager (paid)
- Google Analytics/GA4, Mixpanel (tracking and behavioural analysis)
- Zoho or another CRM (lead management and scoring)
- Semrush, Ahrefs, Screaming Frog (SEO)
- Optibase, AB Tasty (A/B testing)
- Looker Studio, QuickSight for data visualisation and reporting
- Others: Webflow/ Figma/ Notion/ Zapier/ Hotjar
- You are fluent in English
- You have a solid business and data culture—you speak numbers, but you also know how to tell stories
- You have the ability to manage projects in an international environment
→What we offer our talent:
- Work tools available: Mac/screen…
- Access to a CSE 😎
- Health insurance/meal vouchers
- Headquarters near Sentier & Grands Boulevards
- 7 weeks of vacation 🏖️
- A stimulating environment
- Training/certifications 🎓
- Monthly events/after-work gatherings 🥳
- 2 days of remote work per week
- All our positions are open to people with disabilities.
