Who are we?
moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations. We guide employees through individual and group therapy or coaching sessions, and we help HR teams take care of their employees’ mental health on a daily basis. Since our creation in December 2019, more than 400 companies (L’Oréal, Spendesk, Qonto, Engie, Castalie, and more) have joined moka.care, covering over 300,000 employees in France and worldwide. We have raised €17.5 million and are a team of 70.
Why do we need you?
Moka.care has built strong foundations in a rapidly evolving market. We are looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams. Reporting to co-founder Guillaume d’Ayguesvives, you will own moka.care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance. You will lead a multidisciplinary team of 8 people across Brand, Awareness & Customer Enablement; Lead Generation, Content & Sales Enablement; and the BDR team.
What will you do?
Lead a high-performing marketing organization
- Provide clear direction, prioritization and performance management across the team.
- Coach and develop managers and senior contributors.
- Stay closely involved in execution, funnel performance and operational priorities.
- Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams.
Lead growth and pipeline generation
- Define growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing.
- Scale a predictable and efficient pipeline generation engine aligned with revenue objectives.
- Improve acquisition efficiency, funnel conversion and channel performance.
- Partner with Revenue Operations on performance measurement, attribution and budget allocation.
- Lead and develop the BDR Team Lead to maximize outbound pipeline generation.
Drive commercial positioning & go-to-market effectiveness
- Partner with the Brand & Product Marketing Lead to ensure positioning and messaging support pipeline and revenue objectives.
- Guide segmentation, market expansion and strategic growth initiatives.
- Maximize the commercial impact of new offers, campaigns and strategic initiatives.
You’re the ideal person if
- You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People teams).
- You have a strong track record in demand generation, pipeline creation and revenue-focused marketing.
- You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation.
- You are highly data-driven and comfortable with funnel performance and GTM metrics.
- You combine strategic thinking with a strong operational mindset and a good brand sensibility.
- You are fluent in both French and English.
Compensation
€87,200 – €97,200 gross per year (fixed + May benefit fund), depending on your positioning within the internal grid. BSPCE for everyone, Swile meal vouchers, Gymlib, transportation allowance, and a 7-week holiday policy.
