About Rayon. Rayon is building the next generation of architectural design software: browser-based, collaborative, simpler and smarter. Interior designers and architects use it to draw plans, generate visuals with AI, manage libraries and schedules, and work together in real time. The company is based in Paris with a team of around 35 people who care deeply about design and engineering craft.
Missions
- Define and own Rayon’s growth strategy, go-to-market roadmap, targets and operating cadence.
- Own the entire product-led growth funnel, from awareness and acquisition to activation, conversion, retention, expansion and revenue.
- Develop and scale a content-led growth engine covering editorial content, SEO, use cases, templates and educational resources.
- Build, manage and optimise paid-acquisition campaigns across search, social, video, sponsorships and emerging channels.
- Partner with Product, Product Marketing and Design to improve onboarding, activation, monetisation and in-product growth loops.
- Test and scale new channels such as partnerships, communities, referrals, affiliates, influencers and events.
- Build a rigorous experimentation framework and turn successful tests into repeatable systems.
- Define and communicate the key growth metrics, manage growth budgets and lay the foundations of the growth team.
Profile
- Significant experience owning growth for a product-led SaaS business, ideally at an early or growth stage.
- A track record of growth initiatives that produced measurable user and revenue gains.
- Hands-on experience with content-led acquisition, SEO, SEM, lifecycle marketing and conversion-rate optimisation.
- Experience running paid campaigns on platforms such as Google, LinkedIn, YouTube, Instagram and Meta.
- Strong analytical skills with tools such as GA4 or Amplitude, and the ability to turn data into priorities.
- Strong writing skills, an experimental mindset and sound judgement on growth economics.
- Ideally seven or more years in growth or marketing, including a leadership or senior ownership role.
- Complete fluency in English and the ability to work autonomously across functions.
