We seek an experienced marketing lead to oversee the company’s marketing operations and develop a cohesive and results-oriented marketing strategy to amplify our unique positioning in the market.
Responsabilités :
- Develop, implement, and manage marketing campaigns across various platforms, including TikTok, Instagram, and other social media channels.
- Oversee a team of marketers and collaborate closely with other department leads.
- Leverage HubSpot for inbound marketing strategies, analytics, and customer relationship management.
- Coordinate with sales and product teams to create synergies and capitalize on market opportunities.
- Evaluate and refine the marketing strategy and execution plan based on data analytics and key performance indicators.
- Manage the marketing budget, ensuring optimal resource allocation for maximum ROI.
- Represent the company at industry-specific events and conferences to strengthen brand presence and establish key relationships.
- Prepare and deliver regular performance reports to senior management.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
- Minimum 5 years of experience in a senior marketing role, preferably in the automotive or related industry.
- Proficiency in English and French is required; German is a plus.
- Proven experience in crafting and executing successful marketing campaigns across social media platforms like TikTok and Instagram.
- Expertise in using HubSpot for inbound marketing strategies.
- Strong analytical, leadership, and communication skills.
- Budget-management skills and proficiency.
Bonus Points:
- Certifications in Marketing (Hubspot, Google or Meta)
- Existing network within the high-end car or automotive parts industry.
Compensation:
- Competitive contract with performance-based bonuses.