PitlaneWorks is specializing in the homologation of performance parts for high-end cars.

Marketing Lead

Job Details.

We seek an experienced marketing lead to oversee the company’s marketing operations and develop a cohesive and results-oriented marketing strategy to amplify our unique positioning in the market.

Responsabilités :

  • Develop, implement, and manage marketing campaigns across various platforms, including TikTok, Instagram, and other social media channels.
  • Oversee a team of marketers and collaborate closely with other department leads.
  • Leverage HubSpot for inbound marketing strategies, analytics, and customer relationship management.
  • Coordinate with sales and product teams to create synergies and capitalize on market opportunities.
  • Evaluate and refine the marketing strategy and execution plan based on data analytics and key performance indicators.
  • Manage the marketing budget, ensuring optimal resource allocation for maximum ROI.
  • Represent the company at industry-specific events and conferences to strengthen brand presence and establish key relationships.
  • Prepare and deliver regular performance reports to senior management.

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
  • Minimum 5 years of experience in a senior marketing role, preferably in the automotive or related industry.
  • Proficiency in English and French is required; German is a plus.
  • Proven experience in crafting and executing successful marketing campaigns across social media platforms like TikTok and Instagram.
  • Expertise in using HubSpot for inbound marketing strategies.
  • Strong analytical, leadership, and communication skills.
  • Budget-management skills and proficiency.

Bonus Points:

  • Certifications in Marketing (Hubspot, Google or Meta)
  • Existing network within the high-end car or automotive parts industry.

Compensation:

  • Competitive contract with performance-based bonuses.

Application.

Localisation

Geneva

Engagement type

Remote

Expérience